About Me

I didn't start in product design, but looking back, everything I learned was leading me here.

Hi, I'm Mridul.

I didn't begin my career designing products. I began by bringing ideas to life through animation, illustration, and motion graphics. Spending years thinking about movement taught me something that still shapes the way I design today: every interaction tells a story, and the smallest details can completely change how someone experiences a product.

As my curiosity grew, so did my focus. I became less interested in making interfaces look good and more interested in understanding why they worked, where users struggled, and how thoughtful design could make even the most complex workflows feel simple.

Over the last six years, I've worked across product design, UX, UI, branding, illustration, and motion, designing everything from enterprise platforms and logistics systems to products built for neurodiverse users. Whether I'm mapping user journeys, building scalable design systems, shaping a brand identity, or adding a subtle animation that makes an interaction feel just right, my goal is always the same: create experiences that feel intuitive, purposeful, and genuinely enjoyable to use. More recently, I've embraced AI as part of my design process, not as a replacement for creativity, but as a tool that helps me explore ideas faster, prototype more freely, and spend more time solving meaningful problems.

Outside of client work, I'm usually experimenting. Sometimes it's an illustration series, sometimes a motion study, sometimes an idea that starts as a late-night sketch and grows into a side project. Those experiments continually shape the way I think about products.

I believe great design doesn't draw attention to itself. It removes friction, builds trust, and occasionally surprises people with moments of delight they didn't know they needed.